Remove de-dupe
article thumbnail

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

article thumbnail

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

article thumbnail

How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Common responsibilities include: Selecting and prioritizing target accounts based on the Ideal Customer Profile. Demand Generation.

article thumbnail

Email Lists: Should You Rent or Buy?

The Point

Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.) Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc.

De-duping 100
article thumbnail

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Gather all sufficient information to determine how well the lead fits into the target persona. Assess (qualify): question, filter, and prioritize. This makes marketing and sales more relevant.

article thumbnail

Technographics – Backbone of modern B2B

Datafusion Solutions

Much like how demographics define people and their habits, technographics define the technology used by the target audience and any related activities. Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. The evolution was simple.