Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData.

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData.

Email Lists: Should You Rent or Buy?

The Point

One vendor that we work frequently at our agency has compiled and de-duped many of the more well-known databases, will allow us to de-dupe their list against a client’s existing database, and guarantees their broadcasts against hard bounces.

List 167

Lead Optimization: 10 audience questions answered

B2B Lead Generation

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.”

AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

Modern Marketing

AgilOne integrates data from all offline and online data sources and cleans, de-dupes, and enriches the data into one master customer record which is used by Oracle Responsys, Oracle Maxymiser, Oracle BlueKai data management platform (DMP), and any other system of engagement that connects with the customer. This week, AgilOne announced new integrations with Oracle Marketing Cloud.

How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files.

Why You Need A Single Source Of Truth For Marketing Data

bizible

Marketing automation, also counts form submissions as leads, but is able to layer on existing lead data to de-dupe leads. Data overload is a real problem. Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals. In other words, marketers don’t have a single source of truth and have a hard time reconciling their different sources of data.

7 not-quite-predictions for marketing technology in 2016

chiefmartech

These marketing stacks are increasingly “rationalized” — i.e., they are implemented with a clear division of responsibility, de-duped use cases, a workable data interchange strategy, and an overall economy of architecture (as few products needed to achieve success, but no fewer). Most people suck at accurately predicting the future. I’m one of them.

Advances in Advertising Attribution: What You Need to Know

Digilant

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve.

Advances in Advertising Attribution: What You Need to Know

Digilant

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve.

Advances in Advertising Attribution: What You Need to Know

Digilant

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve.

Five tools that can help you break free from data paralysis

ClickZ

If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

Ongoing management of data (de-duping, enriching, etc.). If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you.

How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

Ongoing management of data (de-duping, enriching, etc.). Many B2B marketing organizations are investigating Account Based Marketing (ABM). But some don’t know how to get started. Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans. The reality is that you can get started with ABM right away and increase your team’s involvement over time.

The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI

TrueInfluence

This data must be validated and de-duped, and then coupled with contact and company data that undergoes equally rigorous quality checks before it’s onboarded or integrated to research and target potential customers. Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies heading into 2020.

Best Practices for Revenue Ops: Data & Analytics

bizible

De-duping and cleaning out bad data (incorrect contact information) isn’t a one-off activity; it needs to be built into the process. As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers.

Why I Joined LeanData

LeanData

But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!”

Why I Joined LeanData

LeanData

But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!”

How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. B2B markets are evolving quicker than ever before.

Technographics – Backbone of modern B2B

Datafusion Solutions

It’s even better if you can get all of that data from a single source, so you’re not spending much time managing the data, de-duping records, and trying to determine which records are the most up-to-date for each company.

Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Marketo

While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Author: Dayna Rothman There is a ton of marketing technology out there!

#GEEKVERGENCE 101: Converge Your ‘Peeps Strategy’ with a Data Strategy that Delivers Accuracy

Sales Intelligence View

Over 70% of best in class respondents cite marketing database management (cleansing, de-duping, etc.) It’s pretty cool that we’re on the same page as our clients when it comes to intentions while attending B2B events. Tradeshows and conferences rank in the top two lead generation sources for B2B companies (source: InsideSales ). And believe it or not, nearly 70% of conference attendees are showing their faces to shop and learn about products and services (source: CEIR ).

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Moz

After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list.

What’s Marketing Operations? Just the Fastest-Growing Role in Business

Marketing Action

After going through those two, you can begin to start chipping away at all of the peripheral systems such as your de-duping tools, data import tools, data validation tools, CRM workflows, lead scoring, lead grading, forms, email opt-out process, analytical standardization, and anything else you can think of that connects into these systems. According to certain sources, the term Marketing Operations (MO) was formally coined by analyst firm IDC in early 2005.

Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.

Racing with Account Blinders On – We Can Do Better

LeanData

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference.

Racing with Account Blinders On – We Can Do Better

LeanData

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference.

Marketing Technology Landscape Supergraphic (2016)

chiefmartech

I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ). You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur.

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Marketo

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation

You will most certainly need their expertise in massaging and de-duping the data. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Business leaders understand that data is the critical heart of growth and expansion. It’s the genesis of thousands of downstream processes and millions of actions. But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles.

15 of the Best Lifestyle Mobile Apps You Need in Your Pocket

Hubspot

One of the great features of this app is that it will alert you if you have duplicate contacts on your phone and help you de-dupe to ensure you have the most up-to-date information. Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Marketplace and at least attempt to make our lives easier.

Best Practices for Marketing Automation from 11 Experts

Marketo

And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Everyone loves a good “Best Practices” list!

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg Sales

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Business leaders understand that data is the critical heart of growth and expansion. It’s the genesis of thousands of downstream processes and millions of actions. There’s data, and then there’s data. It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles.

What Do You Need for Successful Nurturing?

ANNUITAS

Make sure you define a process for how data is compiled , segmented, and de-duped. Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns.

Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

There are many tools to help de-dupe your database (i.e. Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) He is looking for other ways to show marketing attribution and contribution last quarter.

ROI 40