Should Cleaning Up Database Duplicates Really Be Your Focus?
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData.