Trending Sources

Should Cleaning Up Database Duplicates Really Be Your Focus?


percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution.

7 not-quite-predictions for marketing technology in 2016


These marketing stacks are increasingly “rationalized” — i.e., they are implemented with a clear division of responsibility, de-duped use cases, a workable data interchange strategy, and an overall economy of architecture (as few products needed to achieve success, but no fewer).

Best Practices for Revenue Ops: Data & Analytics


De-duping and cleaning out bad data (incorrect contact information) isn’t a one-off activity; it needs to be built into the process.

Why You Need A Single Source Of Truth For Marketing Data


Marketing automation, also counts form submissions as leads, but is able to layer on existing lead data to de-dupe leads. Data overload is a real problem.

Lead Optimization: 10 audience questions answered

B2B Lead Generation Blog

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.”

What’s Marketing Operations? Just the Fastest-Growing Role in Business

Marketing Action

According to certain sources, the term Marketing Operations (MO) was formally coined by analyst firm IDC in early 2005. However, it wasn’t until about the end of 2011 that the term gained mainstream acceptance.

Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices.

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014


One of the great things about this app is that it will alert you if you have duplicate contacts on your phone and help you de-dupe to ensure you have the most up-to-date information. Want to track your packages with the swipe of your finger? Now you can.

#GEEKVERGENCE 101: Converge Your ‘Peeps Strategy’ with a Data Strategy that Delivers Accuracy

Sales Intelligence View

Over 70% of best in class respondents cite marketing database management (cleansing, de-duping, etc.) It’s pretty cool that we’re on the same page as our clients when it comes to intentions while attending B2B events.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

You will most certainly need their expertise in massaging and de-duping the data. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

List 46

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Modern B2B Marketing

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management.

Racing with Account Blinders On – We Can Do Better


Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference.

What Do You Need for Successful Nurturing?


Make sure you define a process for how data is compiled , segmented, and de-duped. Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns.

Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

There are many tools to help de-dupe your database (i.e. Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter.

Causing offence: The pain and anguish of customer loyalty

Earnest about B2B

The love affair with bought in data – and challenges associated with file matching and de-duping certainly haven’t helped. Last week I received an apparently inoffensive letter generously offering me two month’s free broadband.


Buzz Marketing for Technology

For the additional services, we do the de-duping for you so if youve got your flickr ID on both FriendFeed and MyBlogLog, not to worry, well filter out the duplicates from FriendFeed and keep it fresh. The MyBlogLog Blog. The source for all things MyBlogLog.