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These marketing stacks are increasingly “rationalized” — i.e., they are implemented with a clear division of responsibility, de-duped use cases, a workable data interchange strategy, and an overall economy of architecture (as few products needed to achieve success, but no fewer). Most people suck at accurately predicting the future. I’m one of them. MORE
You will most certainly need their expertise in massaging and de-duping the data. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MORE
If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand. MORE
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData. MORE
Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more. MORE
Marketing automation, also counts form submissions as leads, but is able to layer on existing lead data to de-dupe leads. Data overload is a real problem. Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals. In other words, marketers don’t have a single source of truth and have a hard time reconciling their different sources of data. MORE
Ongoing management of data (de-duping, enriching, etc.). Many B2B marketing organizations are investigating Account Based Marketing (ABM). But some don’t know how to get started. Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans. The reality is that you can get started with ABM right away and increase your team’s involvement over time. MORE
What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” MORE
Ongoing management of data (de-duping, enriching, etc.). If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. MORE
AgilOne integrates data from all offline and online data sources and cleans, de-dupes, and enriches the data into one master customer record which is used by Oracle Responsys, Oracle Maxymiser, Oracle BlueKai data management platform (DMP), and any other system of engagement that connects with the customer. This week, AgilOne announced new integrations with Oracle Marketing Cloud. MORE
Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. MORE
There are many tools to help de-dupe your database (i.e. Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) He is looking for other ways to show marketing attribution and contribution last quarter. MORE
Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. MORE
Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Business leaders understand that data is the critical heart of growth and expansion. It’s the genesis of thousands of downstream processes and millions of actions. There’s data, and then there’s data. It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. MORE
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData. MORE
Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Business leaders understand that data is the critical heart of growth and expansion. MORE
And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Everyone loves a good “Best Practices” list! MORE
Marketing operations begins with understanding how to get contact data, doing list pulls, de-duping data, and standardizing data. Marketing operations (MO) is the unsung hero when it comes to enabling marketing teams to execute their campaigns and programs. Marketing operations enable marketing teams to run smoothly by creating data processes, managing data and data vendors, and doing analyses to enable marketing teams to operate smoothly. MORE
But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” MORE
I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ). You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. MORE
Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. MORE
After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list. MORE
Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. MORE
Make sure you define a process for how data is compiled , segmented, and de-duped. Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns. MORE
This data must be validated and de-duped, and then coupled with contact and company data that undergoes equally rigorous quality checks before it’s onboarded or integrated to research and target potential customers. MORE
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData. MORE
While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Author: Dayna Rothman There is a ton of marketing technology out there! MORE
One of the great features of this app is that it will alert you if you have duplicate contacts on your phone and help you de-dupe to ensure you have the most up-to-date information. Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Marketplace and at least attempt to make our lives easier. MORE
It’s even better if you can get all of that data from a single source, so you’re not spending much time managing the data, de-duping records, and trying to determine which records are the most up-to-date for each company. MORE
De-duping and cleaning out bad data (incorrect contact information) isn’t a one-off activity; it needs to be built into the process. As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. MORE
Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. B2B markets are evolving quicker than ever before. MORE
Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. MORE
One vendor that we work frequently at our agency has compiled and de-duped many of the more well-known databases, will allow us to de-dupe their list against a client’s existing database, and guarantees their broadcasts against hard bounces. MORE
But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. MORE
Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales. Marketers can lament about being misunderstood…. MORE
But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” MORE
Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. MORE
Over 70% of best in class respondents cite marketing database management (cleansing, de-duping, etc.) It’s pretty cool that we’re on the same page as our clients when it comes to intentions while attending B2B events. Tradeshows and conferences rank in the top two lead generation sources for B2B companies (source: InsideSales ). And believe it or not, nearly 70% of conference attendees are showing their faces to shop and learn about products and services (source: CEIR ). MORE
De-dupe Related Topics 
B2B Lead Generation
JULY 22, 2012
What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.”
The Point
DECEMBER 16, 2011
One vendor that we work frequently at our agency has compiled and de-duped many of the more well-known databases, will allow us to de-dupe their list against a client’s existing database, and guarantees their broadcasts against hard bounces.
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LeanData
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData.
Oracle
MAY 30, 2017
AgilOne integrates data from all offline and online data sources and cleans, de-dupes, and enriches the data into one master customer record which is used by Oracle Responsys, Oracle Maxymiser, Oracle BlueKai data management platform (DMP), and any other system of engagement that connects with the customer. This week, AgilOne announced new integrations with Oracle Marketing Cloud.
LeanData
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData.
LeanData
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. That’s why de-dupe is a “red herring,” said Hendrick Lee , the vice president of product and customer success at LeanData.
chiefmartech
DECEMBER 21, 2015
These marketing stacks are increasingly “rationalized” — i.e., they are implemented with a clear division of responsibility, de-duped use cases, a workable data interchange strategy, and an overall economy of architecture (as few products needed to achieve success, but no fewer). Most people suck at accurately predicting the future. I’m one of them.
bizible
APRIL 12, 2016
Marketing automation, also counts form submissions as leads, but is able to layer on existing lead data to de-dupe leads. Data overload is a real problem. Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals. In other words, marketers don’t have a single source of truth and have a hard time reconciling their different sources of data.
Digilant
NOVEMBER 5, 2019
Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve.
Digilant
NOVEMBER 5, 2019
Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve.
Digilant
NOVEMBER 5, 2019
Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve.
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ClickZ
JULY 22, 2020
If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand.
Zoominfo
APRIL 23, 2020
Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Business leaders understand that data is the critical heart of growth and expansion.
TrueInfluence
FEBRUARY 5, 2020
This data must be validated and de-duped, and then coupled with contact and company data that undergoes equally rigorous quality checks before it’s onboarded or integrated to research and target potential customers.
Engagio
OCTOBER 20, 2020
But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files.
Terminus
JANUARY 22, 2021
Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales. Marketers can lament about being misunderstood….
bizible
MARCH 28, 2017
De-duping and cleaning out bad data (incorrect contact information) isn’t a one-off activity; it needs to be built into the process. As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers.
Engagio
SEPTEMBER 9, 2020
Ongoing management of data (de-duping, enriching, etc.). If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you.
Marketo
MARCH 26, 2015
While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Author: Dayna Rothman There is a ton of marketing technology out there!
Sales Intelligence View
FEBRUARY 28, 2014
Over 70% of best in class respondents cite marketing database management (cleansing, de-duping, etc.) It’s pretty cool that we’re on the same page as our clients when it comes to intentions while attending B2B events. Tradeshows and conferences rank in the top two lead generation sources for B2B companies (source: InsideSales ). And believe it or not, nearly 70% of conference attendees are showing their faces to shop and learn about products and services (source: CEIR ).
Engagio
OCTOBER 25, 2017
Ongoing management of data (de-duping, enriching, etc.). Many B2B marketing organizations are investigating Account Based Marketing (ABM). But some don’t know how to get started. Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans. The reality is that you can get started with ABM right away and increase your team’s involvement over time.
Datafusion Solutions
AUGUST 21, 2020
It’s even better if you can get all of that data from a single source, so you’re not spending much time managing the data, de-duping records, and trying to determine which records are the most up-to-date for each company.
Hinge Marketing
OCTOBER 10, 2019
Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.
LeanData
JUNE 22, 2017
But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!”
LeanData
JUNE 22, 2017
But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!”
Moz
SEPTEMBER 13, 2020
After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list.
chiefmartech
MARCH 21, 2016
I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ). You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur.
LeanData
JUNE 24, 2014
Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference.
LeanData
JUNE 24, 2014
Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference.
DemandBase
OCTOBER 20, 2020
Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. B2B markets are evolving quicker than ever before.
B2B Lead Generation
MARCH 30, 2007
You will most certainly need their expertise in massaging and de-duping the data. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
Marketo
SEPTEMBER 28, 2012
Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management.
Marketo
MARCH 20, 2013
And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Everyone loves a good “Best Practices” list!
Hubspot
FEBRUARY 15, 2018
One of the great features of this app is that it will alert you if you have duplicate contacts on your phone and help you de-dupe to ensure you have the most up-to-date information. Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Marketplace and at least attempt to make our lives easier.
DiscoverOrg Sales
MAY 7, 2019
Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Business leaders understand that data is the critical heart of growth and expansion. It’s the genesis of thousands of downstream processes and millions of actions. There’s data, and then there’s data. It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles.
ANNUITAS
OCTOBER 6, 2010
Make sure you define a process for how data is compiled , segmented, and de-duped. Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns.
Content Standard
APRIL 22, 2015
There are many tools to help de-dupe your database (i.e. Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) He is looking for other ways to show marketing attribution and contribution last quarter.
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