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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Linkedin Ads.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. “ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

YouTube (Marketing Hub Enterprise only). Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails. HubSpot allows you to connect the following networks: Facebook.

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Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

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5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year. 5) Reports on Your Entire Database. Marketers are constantly analyzing the behavior and actions taken by all of the contacts in their database. Register here to see him).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

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Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing

Lead Liaison

Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation. Video analytics, such as who played the video, who engaged, and who converted, get saved into the marketing automation database.