ViewPoint

OCTOBER 21, 2017

Finally, vendors simply get away with selling sub-optimal lists. There was no list validation or testing … and that is, as Paul Harvey used to say, “the rest of the story.” It was a relatively expensive list and the vendor guaranteed 100% deliverability. Testing is extremely important if you use marketing automation.

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

ViewPoint

MARCH 29, 2017

Finally, vendors simply get away with selling sub-optimal lists. There was no list validation or testing … and that is, as Paul Harvey used to say, “the rest of the story.” It was a relatively expensive list and the vendor guaranteed 100% deliverability. Testing is extremely important if you use marketing automation.

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

Customer Experience Matrix

DECEMBER 14, 2016

.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The Venn in BlueVenn The unified database process, a.k.a. which also owns a database marketing services agency called Blue Sheep.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Customer Experience Matrix

JUNE 22, 2011

Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Biznology

JANUARY 30, 2015

Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data. You could consider conducting an audit to validate the quality of your various append sources. Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

MarketJoy

JUNE 25, 2018

60% of the IT executives stated that IT vendors were analyzed solely on the basis of emails or outbound calls. This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.”

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56