The Point

MAY 13, 2009

A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Database Marketing Newsletter 100

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Tony Zambito

OCTOBER 18, 2015

Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing. As a previous VP in both sales and marketing, I was well schooled in the use of profiling and database marketing and knew of its limitations.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. Klout – and any algorithm-derived data point – should be used directionally and for trending purposes, not adhered to slavishly. You know who else doesn’t use offline factors in their scoring mechanism (because it’s impossible)?

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Customer Experience Matrix

SEPTEMBER 17, 2009

The key point here is that Acxiom is using social media to execute traditional database marketing. This is quite different from most social media marketing products, which boil down to monitoring for posts on specified topics, responding to individuals, or to publishing messages to groups through the network itself.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. Reality can be so annoying. So the topic will continue to be popular.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

APRIL 10, 2014

This borders on integration of Web display with marketing automation, an extremely important trend. the brain”), database (“marketing system of record”) and analytics. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

DECEMBER 18, 2006

These products do more than simply to count mentions in the manner of Google Trends. Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity. Like most analyst reports, this provides some useful perspective but not much detail.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

SalesIntel

JANUARY 24, 2022

They can help your company remove faulty customer data from their CRM software, replace faulty data with verified data, and even generate new, verified data for their database. . Marketing Automation And ABM. Automated marketing sends marketing materials over email, text, and social media to prospective customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. At this point the marketing and sales database is ready to take advantage of the following three trends. Once the database is fully merged and enhanced, new opportunities for micro-segmentation become available. Why micro-segment?

Trends 80

Trends B2B SIC Telemarketing 80

MarketJoy

JUNE 25, 2018

Not limiting oneself to e-blasts and direct mails, marketers should think creatively, witness the latest trends, and figure out the best solutions. Collaborating With Inbound Procedures – The optimization of inbound marketing, along with outbound can target some consumer bases. Older clients are okay with radio & T.V.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Directive Agency

MARCH 27, 2017

Why You Should Always Be Expanding Your B2B Marketing Knowledge Through Reading. B2B marketers are in an industry that is always changing and growing, expanding and updating with new trends and information. The Fundamentals of Business to Business Sales and Marketing by John M.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

The Point

JUNE 27, 2012

If you’ve built up a good-sized library of white papers, videos, archived Webinars, technical briefs, case studies, and the like, market that library as a useful resource for anyone researching your product category, related trends, or the business challenges that your company solves.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Online Marketing Institute

JULY 31, 2012

It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Insight, trends, technology and more on. Database Marketing. Digital Editions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. Because the social media world is ever-changing, businesses need definitive ways to stay ahead of the new trends and formulate a consistent strategy. But not every business knows how to do it.

Social Media 62

Social Media CRM Media Work Management 62

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. What you just described is a trend seeking or trend riding approach. But there wasn’t obvious latching onto a trend, or latching onto customer comment, it was some sort of original thought.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

SEPTEMBER 6, 2013

Marketing has started to follow a similar trend. Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient''s characteristic.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

The Point

FEBRUARY 18, 2014

A company in a nascent product category is more likely to find value in a database marketing approach, one in which they acquire “cold” names of prospects that meet target demographic criteria, and then market to those prospects consistently over time with a stream of informational offers.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Salesforce Marketing Cloud

DECEMBER 12, 2022

Discover new trends in the communications industry. It also enables you to track sales, service calls, and customer behavior so that you can better refine things like SMB-specific product offerings, marketing journeys, and service center call scripts. Trending Articles. The communications industry is changing. 6 min read.

Small Business Marketing 52

Small Business Marketing Enterprise Management SMB Automation 52

Customer Experience Matrix

JANUARY 18, 2015

So I suppose I could pat myself on the back for spotting an important trend and let it go at that. Recommendations for Marketers Nirvana is still far distant. Marketers face immediate choices in how to spend their time and budgets. The trends I’ve just described do have some immediate practical implications.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 19, 2006

The specific examples it will be familiar to any marketing professional: carefully tracking shoppers’ paths through a store; analyzing physiological reactions to advertisements; and using multivariate test designs to assess ad components.

Multivariate analysis 120

Multivariate analysis Ad Frequency Correlation Database Marketing 120

Buzz Marketing for Technology

JUNE 27, 2008

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Content Standard

JANUARY 9, 2015

According to Skyword’s content marketing trends survey , 68 percent of executives indicated their main content marketing goal is to engage customers and prospects, with 44 percent saying that enhancing brand awareness and loyalty is their objective.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Navigate the Channel

AUGUST 21, 2023

into a recorded webinar or podcast for people further along the sales cycle or at different points in their understanding of a concept or trend. If your goal is to build thought leadership , turn a whitepaper (your industry authority!) Listicles are hyper-digestible and easy to skim. Compile round ups.

B2B Thought Leadership 65

B2B Thought Leadership Lead Ranking Lead Scoring Content 65

SnapApp

APRIL 3, 2017

Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. This level of interest has grown 5X in the last 5 years to a point where Google Trends has measured the highest level of search interest it can assign, a score of 100 on a 0-100 scale. . .

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

Online Marketing Institute

MARCH 13, 2011

The Lean Mean Sales And Marketing Machine – Page1 Infographics Infographics Page Test Tweet Capture Website Visitors To Know Who Has Been Visiting – They Might Be Qualified Leads The one trend we have been following consistently in business to buiness marketing technology is how it’s moving towards being able to identify prospects (..)

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40