Customer Experience Matrix
APRIL 16, 2007
According to Mike, three things make them unique: - multimodal transmission, which includes ads via SMS (text messages), MMS (multi-media messages), and insertion into other applications such as games, downloads, and video. - a database marketing focus, using customer profiling to target ads.
Conversica
JULY 31, 2020
Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation? Now you may say: So long as our digital marketing matches our messaging, it’s enough. Marketers still need to produce content that attracts potential customers and then qualify those leads as conversation-ready.
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Customer Experience Matrix
DECEMBER 22, 2006
When I really think about it, what I find intriguing about smartphones is their potential to break down the barriers that have traditionally separated marketers from their prey…er, I mean, their customers. In conventional consumer marketing, companies knew basically nothing about individual customers.
Customer Experience Matrix
FEBRUARY 25, 2010
It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.
Online Marketing Institute
JULY 31, 2009
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.
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