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5 B2B data trends

Biznology

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. In addition, most B2B databases do not have full demographic or firmagraphic data.

Trends 80
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) In fact, 88% said Web sites were important in helping them decide what to buy. For instance, have they come multiple times, hit the download/registration page, but did not submit?