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5 B2B data trends

Biznology

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. In addition, most B2B databases do not have full demographic or firmagraphic data.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.