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New White Paper: Top 10 Tips for Lead Nurturing Success

The Point

Inside, you’ll discover the secrets to success and core lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software. Matching a Marketing Automation System to Your Needs. Download your copy of the white paper here.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Tags: b2bmarketing. Social networking stuff fits here too.