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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. It didn’t even make the Sagefrog priority list in 2022.)

Tactics 133
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Case study in data-driven B2B customer acquisition marketing

Biznology

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration.

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Customer Marketing and Martech Innovation During Covid-19

Porch Group Media

In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend.

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More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

It’s not that I’m obsessive, but just to gnaw a bit more on last week’s bone about the coming unification of Web and other marketing data. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%).

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ExactTarget Survey: Lack of Skills Slows Growth of Digital Marketing

Customer Experience Matrix

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. You can buy the complete survey from Econsultancy. The published materials show total and agency figures.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Pricing of Marketing Studio is competitive with other high-end business marketing systems.

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Cleansing and Enriching Your Contact Records for a Pristine ABM Program

Engagio

Their free report will provide insights into the accuracy and completeness of your contact data and generate a Data Quality Score, enabling you to understand where information gaps and trouble spots exist. According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short.