The B2B case for retention marketing: 7 key tactics
Martech
MARCH 1, 2024
B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. It didn’t even make the Sagefrog priority list in 2022.)
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