Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. In other words, the enterprise as a self-driving car.

Enterprise Management 99

Enterprise Management Marketing AI Work Management Marketing Management 99

Ambal's Amusings

DECEMBER 21, 2012

Crowd Factory also helps in building a powerful Social CRM Database that includes social profiles of individuals, their sharing behavior and the impact to your bottom line. There is a wide range of social apps that will not only make it easy for people to share your message, but will give them a great reason to do so.

Social Media 100

Social Media Social Marketing Tools Planning 100

Biznology

NOVEMBER 27, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database. Source: Qualtrics) Improving CX can be massively worthwhile.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Only B2B

AUGUST 21, 2023

Automated B2B list building presents a range of benefits that go beyond efficiency. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Must Read: The Power of Personalization in Database Marketing Measuring Success in Automated B2B List Building A.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Customer Experience Matrix

JUNE 22, 2011

Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. Oracle has embraced the full range of online and offline interactions, including customer-facing systems in every channel. Otherwise, Adobe expects even digital content such as emails to be delivered by third party products.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. B2B Marketing B2B marketing Big Data data hygiene database marketing'

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Engagio

JUNE 11, 2018

. +50 – More than half of all records found in the average B2B contact database are misaligned. If you need to revisit account selection, we’ve written a few posts on the topic, ranging from questions to ask yourself , using won-sales analysis , and choosing the right number of accounts per rep.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

Customer Experience Matrix

JULY 22, 2010

Will weaker marketing automation vendors merge with each other to establish a larger market presence? Will they merge with complementary firms to offer a broader range of capabilities? These used proprietary, non-SQL database engines. But what, exactly, will the consolidation look like?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

JANUARY 24, 2013

What is the range of products in which a prospective customer could express interest? Some companies market very homogenous product lines; others market products that cover a wide swath of functionality, business needs, and markets.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

MarketJoy

JUNE 25, 2018

Showcasing Proficiency in Niche Solutions – Eminent marketers/businessmen around the globe have maintained their traction by focusing on providing niche solutions. Saying “No” To Premade Templates – With a range of systems that enable the use of pre-made email templates in other firms, marketers can be negatively impacted.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

SalesIntel

FEBRUARY 28, 2024

The B2B database market is brimming with viable solutions for businesses of all sizes and purposes. There is a limit to how many mid-market buyers are available to you. Vast Database: SalesIntel boasts a vast database that covers a wide range of industries and niches, making it suitable for businesses of all sizes.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Smarte

MAY 24, 2023

A top sales database provider can provide businesses with comprehensive and reliable data that can help them identify potential customers, reach out to new markets, and grow their business. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

SmartBug Media

JUNE 9, 2021

Important : Minimize the number of properties that allow users to type in their responses and opt for drop-downs, checkboxes, date pickers, and other properties that enable users to select their answer from a predefined list or range. This will help maintain the integrity of your database for longer.

Hubspot 98

Hubspot CRM Marketing Automation Services Marketing Management 98

Convince & Convert

SEPTEMBER 14, 2010

There are various statistics on the failure rate of new product launches ranging from 50% to 75%. Another factor is the impact of time-to-market on the bottom-line. If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR.

Social Media 123

Social Media Work Management Marketing Management Media 123

Digital B2B Marketing

APRIL 20, 2016

The advertising itself is generally purchased through exchanges and will generally come from a broad range of sites (from thousands to millions depending on the media partner and your specific program). However, as they do they lose some of the targeting benefit that made the database approach interesting in the first place.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 28, 2009

These dates are separate from the start and end dates of the parent campaign, although the channel dates must fall within the campaign’s date range. Although one channel object cannot be shared across campaigns, the objects are built with offers and marketing contents (such as a specific email template) that are themselves reusable.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Pacific you can find the transcription and recording here on the blog every Monday morning.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Convince & Convert

APRIL 28, 2010

If you have age in your database, isolate customers that are approximately 25-44 years of age – old enough to have developed influence among their peers, but young enough to be facile with emerging ways of sharing those insights. If you have income in your database, isolate customers in the upper middle tier (for most companies).

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Christine Schrader: Do you have any specific songs or music that you recommend to pump up other SEOs and digital marketers? What gets you doing the risky business dance and saying let’s get marketing?

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

PureB2B

APRIL 20, 2022

The financial services industry is nothing if not complex, with services that range from banking to investing. One common challenge most marketers have is the sheer amount of untouched contact data that sits in their system. However, B2B marketing teams can streamline their database marketing with a strategic nurture campaign.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40