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Building Your B2B Marketing Database

Biznology

SIC or NAICS. Survey questions (e.g., from market research). Qualification questions (from lead qualification processes). B2B Marketing analytics data append data discovery database marketing web data' Title, function, buying role, email, direct phone. Parent company/enterprise link. Revenue/sales.

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5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. The new buzz word is “big data,” and while it applies more to consumer unstructured data than structured B2B data, it also is interrupted as meaning “lots more data.” In addition, most B2B databases do not have full demographic or firmagraphic data.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)