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To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

Biznology

All we can do is wait for them to contact us and, we hope, ask us to participate in an RFP process, or, more likely, give them more info and more answers to their questions. Inquirers usually don’t remember how they heard of you, or they just make up an answer to get the question out of the way. Let’s look at the numbers.

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Troubleshooting your B2B marketing data problems

Biznology

Depending on how often you query your customers, you can always gather answers to this question over time. We’ve seen bizarre titles like Chief Instigating Officer and Marketing Diva. In an effort to improve web-form response rates, we are asking for only a name and email address. Sign up for our emails here.

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How to Reduce Unsubscribes Using Subscription Management

The Point

Subscription management turns the act of unsubscribing from a simple Yes/No question to one of: “Which types of communication would you like to receive from us?” It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email.

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Using Data in Marketing Is Complicated — This Platform Can Help

Salesforce Marketing Cloud

Their marketing response rate? Almost six decades later, their style of centering data around human behavior is still exactly what marketers need — and that 80% response rate shows what’s possible when data is used the right way. A whopping 80%. What is a customer data platform?

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The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds

Biznology

But it’s hard to link registration questions back to specific campaigns without an elaborate string of questions, and too many questions will reduce registration rates. Also try attribution modeling for at least some insight on multi-touch digital marketing investments. Leads-only measurements.

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5 B2B data trends

Biznology

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. So the first step is to determine what the basic questions are that need to be answered.

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Maslow’s Hierarchy for SDR Teams

DiscoverOrg

It includes math & verbal questions, similar to the SAT, and I never consider candidates who get less than above 80% on that test. The retention rate of new hires four months after being hired (reps who “made it”), went from about 50% to 90%. Being good at math and verbal questions, or “good at tests”, isn’t everything.