Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Like this post?

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

SnapApp

APRIL 5, 2016

Marketers are always looking for a reason to engage with their database. Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. One thing all your prospects can identify with are the seasonal events.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

PureB2B

NOVEMBER 26, 2019

When a prospect arrives on your landing pages they want to be provided a solution or explanation to the problem they are experiencing. If you can bridge the gap between a prospects need and your solution, then you achieved a connection with a potential customer. Video and image content will engage users and entice them to learn more.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

markempa

SEPTEMBER 9, 2013

As I wrote in my previous B2B Lead Roundtable Blog post , BANT is not feasible without someone having a conversation with a prospect. For marketing departments, it’s impossible to deliver BANT qualified leads unless marketing owns an inside sales function. We have all downloaded a white paper or attended a webinar.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

The Point

JANUARY 24, 2013

What is the range of products in which a prospective customer could express interest? Some companies market very homogenous product lines; others market products that cover a wide swath of functionality, business needs, and markets. From both domestic and international prospects? Describe the life of a lead.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

PureB2B

DECEMBER 30, 2019

With these 5 strategies, you can analyze your market, your company and your competition so you can more efficiently conduct your business and get a leg up over the competition. The right data will give you valuable insights for building customer relationships and sales prospecting.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

The Point

MARCH 27, 2013

If a prospect has been in your database for 6 months and you’re simply keeping him or her “warm,” it matters less whether he or she waits 3 days or 7 days between emails. Anything less and you run the very real risk that the prospect will be distracted and focus his or her attention elsewhere, perhaps on your competition.

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Or can it also be about establishing trust, thought leadership, and affinity with the target prospect?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Biznology

DECEMBER 26, 2012

In fact, I would argue that B2B has been a leading force in this area, in recognition of the importance of prospect education and thought leadership in the complex selling process. B2B marketers will continue to excel at creating valuable materials—digital, paper-based, video, you name it—to attract prospects and deepen relationships.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

PureB2B

AUGUST 3, 2016

It’s an indication that your prospect is interested enough to consume all of your content. A box on the lower right-hand corner slides in with an irresistible offer your prospect can’t refuse. Database Marketing ) to other resources on your site. This is where the Slide-in CTA comes into the picture—literally.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

It’s an indication that your prospect is interested enough to consume all of your content. A box on the lower right-hand corner slides in with an irresistible offer your prospect can’t refuse. Database Marketing ) to other resources on your site. This is where the Slide-in CTA comes into the picture—literally.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Database Marketing. Paper Merchants.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The Point

FEBRUARY 18, 2014

One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. At its essence, marketing commodity products is simply about being in the right place at the right time. People know when they need it; they just need to decide which vendor to do business with.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. This is no longer the case, as B2B firms are merging all this data on customers and prospects into a single view integrated database. These merged databases can be either accessed online or returned. .

Trends 80

Trends B2B SIC Telemarketing 80

Webbiquity

MAY 29, 2012

It can happen when you lose your anonymity by providing the most rudimentary personal information on a vendor’s website, such as entering your name and email address in order to register for a webinar or download a white paper. ” Ask your customers and prospects. What counts as “reasonable?”

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

The ROI Guy

SEPTEMBER 20, 2012

Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

The Point

JANUARY 6, 2014

Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. And infographics can be highly effective at capturing early stage prospects or mixing up the content in your nurturing stream. Clean up your database. Infographics don’t always command respect.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

PureB2B

APRIL 20, 2022

As a marketer you have a chance to stand out among a sea of commoditized, basic financial literacy articles and provide your buyers with actionable, authoritative content that has a better chance of converting a prospect into a customer. There’s a difference between a strategic marketing nurture and email marketing, though.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62