Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Step 1 – Start by segmenting list. to develop more personalized messaging strategies.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

The Point

NOVEMBER 15, 2010

The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting your list and tailoring your message accordingly. Segmentation needn’t translate into 7 different versions of every email, however, or writing radically different copy from one version to the next. Take advantage of it. Lead source.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” Web data, from cookies, registrations and social media. Inquiry files and referrals. Be thorough, be brave, and have fun.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Industrial Marketing Today

AUGUST 26, 2011

Their pipeline of leads would dry up quickly and sales would come to a grinding halt if they depended entirely on inbound marketing for prospects to come to them. There are many real-world situations in the industrial sector where things begin to unravel if you are only doing inbound marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

ViewPoint

JUNE 15, 2018

Three problems plague companies today in market focus: Failure to accurately profile and define the target; the gap between the market identified and the whole market; and confusion surrounding the mission of CRM versus the mission of developing robust prospect databases and providing a steady pipeline of new business opportunities.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136