Database Marketing, Opt-out and Response Rate

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Database Marketing

Opt-out

Response Rate

Troubleshooting your B2B marketing data problems

Biznology

MARCH 6, 2015

Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. How do I find out the names of individuals who visit my website? We’ve seen bizarre titles like Chief Instigating Officer and Marketing Diva. With these, you have two options.

De-duplication

De-duplication B2B Marketing Work Management Marketing Management

How to Reduce Unsubscribes Using Subscription Management

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”

Marketing Management

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

Troubleshooting your B2B marketing data problems

How to Reduce Unsubscribes Using Subscription Management

Webinars

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