Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content
Customer Experience Matrix
FEBRUARY 25, 2010
Summary: Conversen makes it easy to generate dynamic messages across multiple channels. It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments. The heart of Conversen are the marketing messages.