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Building Your B2B Marketing Database

Biznology

Here are the elements you are likely to want to capture and maintain in a B2B marketing database. SIC or NAICS. Web data, from cookies, registrations and social media. B2B Marketing analytics data append data discovery database marketing web data' Account name, address. Phone, fax, website.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Inbound Marketing is a collection of all the techniques marketers should use to get found in search engines, blogs and social media, and be more like the electric or fuel cell car and get a radically different ROI, not just a slight gain. Alive and Kicking!