SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. These are the contacts who are unique to your business, such as the following: Possibly key ambassadors.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

The Point

AUGUST 17, 2010

Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Lead Nurturing. Small Business.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. These are the contacts who are unique to your business, such as the following: Possibly key ambassadors.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. As a marketer, your concern is delivery. The attribution problem has heated up recently, fueled by the rise of digital marketing. Any ideas? .

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The pattern will likely repeat itself.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 4, 2010

Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. This is the long-term solution to closing the gap between database and digital marketers. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Ranking 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Keyword collaboration isn’t just important for digital marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

FEBRUARY 26, 2015

More collaboration between Sales and Marketing? But in many areas of marketing, more doesn''t always mean better. Take your marketing data, for example. And with only so much time in your day, you can''t afford to spend your time analyzing data that won''t help you make better marketing decisions. That''s better.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Webbiquity

JANUARY 12, 2021

Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. And by extension, which marketing channels make that happen and which don’t. The Market. How far do you go into that?

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

SalesIntel

FEBRUARY 28, 2024

Data is essential for sales and marketing tasks. Sales and marketing success is heavily reliant on data and its quality. As a result, businesses should emphasize data quality above quantity. As a result, businesses should emphasize data quality above quantity. Lead routing and scoring have been improved.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Salesforce Marketing Cloud

DECEMBER 12, 2022

However, your small and medium business (SMB) clients may feel left behind, especially when it comes to technology like automation. Keeping your offerings for SMB clients the same as they have been for years just leads to a fragmented and frustrating experience for them. It provides insight into what works and what doesn’t.

Small Business Marketing 52

Small Business Marketing SMB Enterprise Management Automation 52

Salesforce Marketing Cloud

MAY 2, 2022

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. Their marketing response rate? This organization was the communications department for a small Catholic sect known as the Society of the Divine Savior. What are they, and are they only unique to marketing?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Heinz Marketing

FEBRUARY 8, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. When using Lead Liaison’s Wistia Connector with ProspectVision™, companies can take visitor tracking to a whole new level.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Conductor

OCTOBER 11, 2019

We spoke to him for our Humans of Marketing series to get his perspective on the passion that drives great marketers, evangelizing search data, and how taking a spin on a motorcycle can inspire you to better marketing. Christine Schrader: I would love to hear how you got started and what made you get into marketing.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

MARCH 13, 2011

Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40