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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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Clarifying the Differences Between Database and Digital Marketing

Customer Experience Matrix

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. Use dynamic content in your email marketing.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Email marketing. Content marketing. Search marketing (Paid Search). Direct mail & Telemarketing. According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation. Using Database Marketing to Drive B2B Lead Generation. What are your options?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.