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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. This is where you add users to your portal, create teams, and give special permissions if needed.

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Decoding the True Essence of Outbound Marketing

MarketJoy

Thinking “Out-Of-The-Box” – It may not strike a marketer’s mind in the first place, but conducting business exhibitions is definitely one of the means of going about it. Not limiting oneself to e-blasts and direct mails, marketers should think creatively, witness the latest trends, and figure out the best solutions.

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Top Internet Advertising Networks

WebMarketCentral

Advertising.com Search, behavioral, and database marketing services for online advertisers. 24/7 RealMedia Web advertising and search marketing through a diverse network of consumer, business and media sites. AdBrite Runs text ads, banners and interstitials on an extensive network (16,000+ sites) of publishing partners.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

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Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content

Customer Experience Matrix

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.