Modern B2B

MAY 22, 2023

With contract durations being between 1 year and 5 years, it’s usually customer service or account management that look after them post-sale – and in effect, the marketing almost comes to a halt. For SaaS software it’s different. Before a database, you simply didn’t know which customers generated the most revenue.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Customer Experience Matrix

APRIL 10, 2014

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. This borders on integration of Web display with marketing automation, an extremely important trend.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JANUARY 18, 2015

Connecting the logical flow to actual systems is important because looking at real products tells you what the market is saying: that is, what buyers are willing to pay for and where change is concentrated. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120