Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

SmartBug Media

FEBRUARY 11, 2021

YouTube (Marketing Hub Enterprise only). Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails. HubSpot allows you to connect the following networks: Facebook.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Biznology

MARCH 6, 2015

Marketing automation systems are increasingly baking this option into their tools. When you know that there is a job change and you have the new information, you must move the contact to the new company in your database. You might also add a LinkedIn profile URL to the record. Sign up for our emails here.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. Most marketing technologies claim to make marketer’s lives simpler. But at this point, marketing technology has become dizzying in its complexity.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

PureB2B

AUGUST 3, 2016

Try Marketing Tools Like a Slide-in CTA. A slide-in call to action (CTA) is a nifty tool you can use for blog readers who’ve managed to scroll all the way to the bottom of your post. Another Marketing Tool to Try: the Hello Bar. Database Marketing ) to other resources on your site.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Try Marketing Tools Like a Slide-in CTA.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

SalesIntel

FEBRUARY 28, 2024

LinkedIn Sales Navigator SalesIntel Clearbit UpLead Seamless.ai ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 Prediction using modeling Cross-channel marketing via tracking website visits See G2 reviews of ZoomInfo LeadIQ G2 Rating: 4.2/5 Explore G2 review of LeadIQ. Datanyze G2 Rating: 4.2/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Smarte

MAY 24, 2023

The provider should also offer easy integration with existing CRM systems and marketing automation tools. Now the question is, in this horde of B2B database markets, which is the most accurate one? Enhance lead conversions with its comprehensive segmentation and lead management tools.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Social media —with a focus on LinkedIn—can be the ideal way to research contacts at companies of interest, but isn’t always quick or efficient.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. We can do that on the multi-touch attribution side.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

The ABM Agency

FEBRUARY 9, 2021

While there may be a million different articles, webinars, and think-pieces out there on the different facets of ABM, they all come down to one central tenant: ABM is a B2B marketing strategy that targets high-value accounts with tailored content and messaging.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Matt: That’s an expensive email tool.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88