SalesIntel

JANUARY 19, 2022

When examining B2B marketing strategies, it is important to use ROI to gauge the best choices. There are a few tried and true strategies that generally boost mROI if implemented correctly. . Database marketing. Increasing speed to lead. Increase ROI with Database Marketing . Leads generated?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Year after year, survey after survey, leads were number one. Replacement parts. Just-in-time components.

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. This is something you can do with data from your CRM system or data purchased from a third-party vendor.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

The Point

JUNE 1, 2010

B2B games are one of our fastest-growing segments. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? How should B2B companies consider incorporating games into their marketing mix? HS: Thanks Mark! Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hubspot

FEBRUARY 26, 2015

You could also have a blog post that has one comment but generates tons of leads. The number of visits and leads generated from a blog post can give you a much better picture of the health of your blog when it comes to driving bottom-line results. 5) Reports on Your Entire Database.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Smarte

MAY 24, 2023

The top sales database providers offer a range of services, from basic lists of contacts to more advanced solutions that include data cleansing, account-based marketing, and lead generation. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Micro-segmentation and Personalization. Why micro-segment?

Trends 80

Trends B2B SIC Telemarketing 80

SalesIntel

FEBRUARY 28, 2024

The platform also promotes a technology tracking system, account-based marketing apps, and competitive intelligence information. Lead generation and sales intelligence elements include intent data triggers, data enrichment, and predictive modeling. There is a limit to how many mid-market buyers are available to you.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

The Point

FEBRUARY 18, 2014

We often refer to inbound marketing programs as “air cover” – meaning, they run 24/7 and provide a consistent stream of leads while the company pursues more targeted, tactical campaigns against specific accounts or market segments. And does your demand generation strategy align with the type of product you’re selling?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

DiscoverOrg

NOVEMBER 29, 2016

Love/Belonging and Self-Esteem: Messaging & Audience Segmentation. With those facets in place we can take our pitch to the next level by refining and segmenting it to connect with the right audience at the right time (Love/Belonging) while presenting the brand/product/ourselves in the best light possible (Esteem).

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120