B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
Posted by: Andrew Wyatt | April 06, 2008 at 09:18 AM Does the B2B Marketing Platform need the same platform components as B2C is an interesting question because it is a yes in some areas and no in other areas. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals.
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