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Lead Gen: A proposed replacement for BANT

markempa

A good database marketing strategy and solid CRM implementation is critical. Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013). How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Secondly, if you can find out an answer without asking, do so.

Lead Gen 120
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Lead Gen: Don’t Go for the Quick Sale

The Point

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments.

Lead Gen 100
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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.