Binary Demand

MAY 30, 2023

Impressive Stats Before moving on to the remainder of the list, here are the top six lead generating statistics for 2022: 50% of marketers prioritize lead generation in their marketing operations Organizations produce an average of 1,877 leads per month The average cost per lead across all sectors is 198.44

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Ambal's Amusings

DECEMBER 21, 2012

The dashboards give metrics on each campaign, like Social Reach, Social Impressions, and Social Lift so you can see what the ROI is on your social campaigns. How can marketers leverage the Crowd Factory? How can marketers leverage the Crowd Factory? Customer Acquisition. This helps in fine tuning their campaigns.

Social Media 100

Social Media Social Marketing Tools Planning 100

SnapApp

APRIL 5, 2016

Marketers are always looking for a reason to engage with their database. Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. Yet, figuring out the the purpose of the engagement can be tricky.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. Reality can be so annoying. Of course, these are somewhat arbitrary categorizations.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

SEPTEMBER 8, 2017

And, while I don’t have firm data, my impression is that online-only retailers have been slower to buy CDPs than their multi-channel cousins. This means their customer data management has been less mature and more fragmented. Online retailers do capture customer names and transactions operationally.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 29, 2007

As you know from Monday's post , I’ve been poking around a bit at mobile marketing software. One company that turned up is Enpocket , a Boston-based firm that has developed what appears—and I’m basing this only on their Web site—to be an impressively complete system for managing mobile advertising campaigns.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Conversica

JULY 31, 2020

Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation? Now you may say: So long as our digital marketing matches our messaging, it’s enough. Marketers still need to produce content that attracts potential customers and then qualify those leads as conversation-ready.

Marketing AI 52

Marketing AI Planning Lead Ranking Lead Scoring 52

Customer Experience Matrix

FEBRUARY 2, 2016

These provide basic information such as impressions, engagements, visits, deals and revenue by campaign, or sources, stages, conversion rates, and average duration by funnel stage. Users can access this data through dashboards, charts, and views. The specific measures depend on the data type.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Hubspot

FEBRUARY 26, 2015

3) Ad Impressions. You may get thousands of impressions from someone seeing your ad -- you rack up an impression every time someone "sees" your ad. Some ad programs count an impression every time the page is loaded -- regardless of whether the ad was actually viewable. 5) Reports on Your Entire Database.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. link] Melissa May More than 80% of impressions are created by just 16% of the U.S.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

MarketJoy

JUNE 25, 2018

When inbound marketing is normally done through technologies that aged clients may have issues with, outbound leaves a positive impression on their minds. Outbound marketing has proven its efficiency in B2B marketing, alongside deals comprising some of the most costly products. Older clients are okay with radio & T.V.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

markempa

JULY 28, 2014

For the case study, I interviewed Ellen Watkins, Manager, Global Database Marketing Programs; Stephanie Logerot, Database Marketing Specialist; and Jordan Hefton, Global Database Marketing Analyst; all of National Instruments at the time. It really is impressive to see the value that it’s bringing.”.

Organization 120

Organization Enterprise Management Database Marketing Case Study 120

Digital B2B Marketing

APRIL 20, 2016

Half a million impressions a month isn’t unreasonable (that is an average of just 5 impressions per person per month), which could cost $10,000 a month for a significant presence in front of the target company. Any marketer with a sizable database can onboard data.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Customer Experience Matrix

JULY 28, 2009

This is an impressive set of features. Although the vendor is working on an expanded planning system, this is already more features that many marketing automation systems provide. Project management is less impressive, currently limited to campaign-level task lists.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

ViewPoint

JUNE 15, 2018

Marketing Measurement. If you’re using a single prospect database, capturing touch and response metrics is relatively simple; however, it takes database marketing expertise, a centralized approach and discipline in planning, campaign development and lead handling to substantially increase visibility into results and ROI.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

Customer Experience Matrix

FEBRUARY 23, 2011

That’s an impressive list, even after recognizing that key marketing automation features are not yet available, including multi-step campaigns, advanced segmentation, Web behavior tracking, behavior-based lead scoring, and ROI calculations.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

The extra data and more granulatity was a bit more impressive. Posted by: Thomas Rodderin | January 09, 2009 at 05:15 PM Sometimes internet marketer thinks that visitors get attracted to the web and the products just because the webmaster is qualified enough to draw people, but that is not the thing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. And so, it’s exciting to have you here.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Their campaign management as a platform is great and what you can do without an IT person is impressive, but it needs to be augmented with an email marketing too, landing pages, tracking of web activity in response to campaigns, lead scoring etc.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40