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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

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B2B Lead Management Market Heats Up

Online Marketing Institute

(I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Here’s how I see it and I’d like to hear your views as well. There are so many studies that talk about the need for CMOs and VPs of Marketing to quantitatively measure the postive impact of Marketing on a company's top line.