The Founder Interview Series #32: Mike Lewis and Michael Weber, Click360
Webbiquity
JANUARY 12, 2021
That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? We basically pull all of those together, on the technical side, into a graph database which allows us to see end-to-end.
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