Customer Experience Matrix

DECEMBER 14, 2016

The Venn in BlueVenn The unified database process, a.k.a. single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. which also owns a database marketing services agency called Blue Sheep.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

Resources 120

Resources B to B Work Management Marketing Management 120

Biznology

JANUARY 30, 2015

Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. I don’t know where the process got started; I suspect in government procurement but perhaps it was large corporate bureaucracies.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Webbiquity

MAY 29, 2012

It can happen when you lose your anonymity by providing the most rudimentary personal information on a vendor’s website, such as entering your name and email address in order to register for a webinar or download a white paper. Using this information, the vendor can display different products, offers, even prices to you.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100