Remove government
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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The Venn in BlueVenn The unified database process, a.k.a. single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. Tags can be used to control subsequent flow steps. but kept the name for itself.

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Why RFPs Are Not Right for Everyone (and When You Still Need Them)

Customer Experience Matrix

I don’t know where the process got started; I suspect in government procurement but perhaps it was large corporate bureaucracies. Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. Tags: software selection vendor evaluation. My friend Richard N.

RFP 120
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When Behavioral Tracking Gets Creepy

Webbiquity

Visitor tracking and marketing automation systems can now use various technologies to tag you, and from that point on, everything you do on the vendor’s website is attributed to YOU, individually. Stopping copyright and IP theft seems like an eminently laudable goal, but the government’s approach was horrendous.