government 
Adobe Experience Cloud Blog
NOVEMBER 20, 2018
The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.
Valasys
AUGUST 29, 2023
This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases. Marketers must ensure that the data is clean, accurate, and properly organized to yield meaningful insights when fed into AI algorithms.
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Customer Experience Matrix
DECEMBER 14, 2016
The Venn in BlueVenn The unified database process, a.k.a. single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. which also owns a database marketing services agency called Blue Sheep.
The Point
SEPTEMBER 6, 2011
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Chief amongst these was a lack of profiling that caused many inquiries, whether government or utilities, end user or prospect, to be processed in a generic fashion.
Webbiquity
MAY 29, 2012
Visitor tracking and marketing automation systems can now use various technologies to tag you, and from that point on, everything you do on the vendor’s website is attributed to YOU, individually. Stopping copyright and IP theft seems like an eminently laudable goal, but the government’s approach was horrendous.
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