Remove frequency mail urgency
article thumbnail

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. Use dynamic content in your email marketing.

article thumbnail

Ten tips for customer reactivation

Biznology

Early action is arguably the single most effective technique in reactivation marketing. For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Channel usage.

Tips 196