Get More Email Opens and Clicks Using Behavioral Targeting

Modern B2B Marketing

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with Web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”. Email Marketing

The Care and Feeding of Your Marketing Automation Engine

Reachforce

Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a database marketing business, and database marketing requires a continuous effort to run campaigns and maintain an

Trending Sources

Sales Operations Instant Lead Routing Technology Advances

Reachforce

SmartForms is designed to optimize results for each customer – it works with any marketing automation system and any CRM – and the data enrichment ties into how each sales or marketing operations team works. Marketing and Sales Funnel sales lead routing sales operations

Sales Operations Instant Lead Routing Technology Advances

Reachforce

Working in concert with marketing automation systems like Marketo, Eloqua, Pardot, Hubspot, Silverpop and Act-On and CRMs like Salesforce and Microsoft Dynamics, no matter how teams route their sales leads, the SmartForms data is automatically added to marketing and sales databases, triggers routing workflows and speeds leads to the correct person, eliminating time consuming and potentially delay-inducing handling steps.

Tools to Measure Buzz and Distinguishing Customer Centric Marketing from Customer Experience Management

Customer Experience Matrix

If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”. Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity. Marketing could adopt customer-centric contact management without the entire company adopting customer experience management.