SmartBug Media

JANUARY 20, 2021

Understand the mechanics of how to import your contacts, ensuring you’re mapping the right contact fields. Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Phase One: Pilot Sample.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

SmartBug Media

JANUARY 20, 2021

Understand the mechanics of how to import your contacts, ensuring you’re mapping the right contact fields. Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Phase One: Pilot Sample.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. At the meeting, attended by the iDirect marketing team and representatives from both insides sales and the field sales organization, priorities shifted.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Believe it or not, email is the most effective channel for reaching prospects.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

SmartBug Media

JUNE 9, 2021

HubSpot’s custom properties feature allows users to define custom properties or “fields” outside of HubSpot’s default contact properties within their customer relationship management (CRM) platform. Custom properties can be created on contact, company, or deal records and are available across the Sales, Marketing, and Service Hubs.

Hubspot 98

Hubspot CRM Marketing Automation Services Marketing Management 98

Customer Experience Matrix

FEBRUARY 23, 2011

I can’t say for sure because there are several companies in the field that I’ve never researched. But it doesn’t really matter, because MarketingPilot is now positioned as an integrated marketing management product. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. I mean, in some ways, I didn’t invent marketing automation, but I certainly helped make it popular. What’s Next?! Matt: He did.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

PureB2B

APRIL 20, 2022

And when you factor in the constantly evolving technology serving the space, it can be a confusing field. As a marketer you have a chance to stand out among a sea of commoditized, basic financial literacy articles and provide your buyers with actionable, authoritative content that has a better chance of converting a prospect into a customer.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62

Online Marketing Institute

MARCH 13, 2011

Netfactor’s Visitor Track – Web Leads Technology is one forerunner in this field and helps capture visitors to your company website and also translate which company they are from. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40