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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads.

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Ethics in B2B Digital Personalization – Is it Possible?

ANNUITAS

The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest. Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products?

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Why Social Media Really Matters

Customer Experience Matrix

The other disparity was that search accounts for 5% of online time but 60% of online ad spending. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. Thus, social media present a major threat to search advertising revenues. search marketing.

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Can Games Play a Role in B2B Marketing?

The Point

The Facebook game Farmville has (at last count) more than 30 million active daily users. So where does this leave the B2B marketer? We’ve built games for pharmaceutical companies targeting women aged 55+, games for LEGO targeting kids, and games for Microsoft Bing to drive search queries. The possibilities are endless.

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Why you should consider centralizing your search keyword lists

Biznology

The key principle of content marketing is that all these roles are interdependent for success. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. I could tell you how that works.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

System scope also extends to inbound marketing. Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank.

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Engineers and industrial buyers are not unaware of existing solutions and providers. Engineers and industrial buyers are not unaware of existing solutions and providers.