Database Marketing, Emarketing and Multi-Channel

More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

SEPTEMBER 29, 2009

It’s not that I’m obsessive, but just to gnaw a bit more on last week’s bone about the coming unification of Web and other marketing data. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%).

Enterprise Management

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

More Surveys Agree: Web and Non-Web Data Must Be Integrated

B2B Lead Management Market Heats Up

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