Database Marketing and Emarketing

More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

SEPTEMBER 29, 2009

. - another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”. Tags: web analytics customer data integration marketing measurement. Case closed.

Enterprise Management

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

The topic is ROI measurement of Marketing initiatives. There are so many studies that talk about the need for CMOs and VPs of Marketing to quantitatively measure the postive impact of Marketing on a company's top line. and provides a closed loop system for measurement.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

More Surveys Agree: Web and Non-Web Data Must Be Integrated

B2B Lead Management Market Heats Up

Webinars

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