email-campaign vertical Database Marketing Related Topics 
Smarte
AUGUST 14, 2018
The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
AUGUST 26, 2013
B2B databases carry data at three levels: the enterprise or parent company; the site, or location, of offices, plants, and warehouses; and the multitude of individual contacts within the company. Here are the elements you are likely to want to capture and maintain in a B2B marketing database. Account name, address. SIC or NAICS.
The Point
NOVEMBER 15, 2010
Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Here are 5 ways to consider segmenting your campaign: 1.
The Point
OCTOBER 14, 2010
Adding a campaign-specific unsubscribe link to outbound emails can help avoid eliminating names from the opt-in pool together. You can also send alerts to marketing – for example, if contacts are receiving too many emails (indicating that the system needs adjusting.). You can’t nurture people exclusively through email.
Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Let’s look at a similar consolidation about ten years ago, among the original marketing automation vendors.*
The Point
SEPTEMBER 6, 2011
Well before any discussion of email frequency or offer strategy, this change empowered iDirect to begin treating leads in a very specific, targeted fashion. One of the other opportunities identified in the discovery process related to ongoing communication with the database of existing leads.
Expert insights. Personalized for you.
45 
Let's personalize your content