email-campaign 
Biznology
MAY 30, 2012
By applying typical campaign conversion rates, we could predict that of 100 inquiries, 20% will qualify—producing 20 qualified leads. Myself, I grew up as a marketer in the world of measurable direct and database marketing. I like marketing campaigns that provide predictable results.
The Point
APRIL 30, 2012
I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce Marketing Cloud
MAY 2, 2022
Their marketing response rate? Almost six decades later, their style of centering data around human behavior is still exactly what marketers need — and that 80% response rate shows what’s possible when data is used the right way. A whopping 80%. What is a customer data platform?
DiscoverOrg
NOVEMBER 29, 2016
Safety with Tools: Phone, Email, CRM, Data. The reasons you need a phone, email, CRM and data are pretty evident, so I won’t say much here. Our reps put our prospects through an 18 touch point cadence (a mix of phone, email, and social connects) over a 6-week period. Go-Backs Campaign. Focus on quality hiring first.
Biznology
DECEMBER 7, 2015
Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. These basic marketing and sales questions can now be answered once an integrated database is built.
Expert insights. Personalized for you.
80 
Let's personalize your content