3 Quick Fixes To Improve Your Database Marketing

LeadGnome

While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health of your… well, data! Whether you’re sending emails or mailing postcards, inaccurate data can tank your database marketing efforts.

Top 10 Demand Generation Resolutions for 2014

The Point

Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. This year, test something in every campaign.

The Care and Feeding of Your Marketing Database

Reachforce

A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. Database Marketing

How to Clean Dirty Data and Increase Your Marketing ROI

PureB2B

From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? Need Help Optimizing Your Lead Database?

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10 Marketing Nightmares

Modern Marketing

Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Sending a Big Email Campaign to “Dear First Name”.

The Care and Feeding of Your Marketing Database

Reachforce

A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. Database Marketing

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. System scope also extends to inbound marketing.

Now, Go and Do: Create standardized, well-understood metrics for your organization

B2B Lead Generation

Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product.

Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share

B2B Lead Generation

Tweet How many emails have you sent prospects and customers this week? If you’re like most marketers, the answer too often is, “Not enough.”. That’s precisely what Citrix attained through a campaign to grow their subscriber base. Email Marketing Social Media

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Hiring a Marketer: What Skill Set Should You Look For?

Marketing Action

If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close.

Are You Ready For the Future of Email?

Marketing Action

She is the principal of SalesFolk , an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy. Here’s the conversation Heather and Aaron had about email, edited for length.

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An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome

Marketing Action

That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. Marketing Automation.

How to Use Dynamic Content for "Smarter" Marketing

Hubspot

If you''ve been following inbound marketing for a while, you''ve probably heard of the term ''smart content'' before. What is smart content and how will it impact your marketing? Marketing has started to follow a similar trend. 1) The Marketing Database.