Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? How Does it Work With PPC? Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. This could certainly be a niche – remember that Alterian and SmartFocus survived by working as service providers. Actually, there was a previous class of “database marketing” systems including Customer Insight Company, OKRA Marketing, Harte-Hanks P/CIS, Max$ell and RTMS.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. Content marketing. Search marketing (Paid Search). So, which B2B lead generation strategies work? According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62