5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Lead Nurturing. Customer Marketing. Pop Quiz!

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Tempted to Do Away With Registration Forms? Think Again.

The Point

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns?

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Are Webinars too Popular?

The Point

2) where the audience already has a familiarity with your company and product — for example, in marketing to customers, or partners, or to existing prospects, perhaps as part of a structured lead nurturing program.

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In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

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Report From New York: How Agencies are Using Marketing Automation

Marketing Action

marketing User Conference in New York City for the first time. marketing Partners breakout, which focused on our agency partners. We all learned a few things about how agencies are using marketing automation. Direct Marketing > Digital Database Marketing.

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Hiring a Marketer: What Skill Set Should You Look For?

Marketing Action

If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close.

Demandbase: A New Twist In The Lead Management Automation Market

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Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. This market has a lot of growth ahead of it!