PureB2B

MAY 30, 2022

If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

The Point

NOVEMBER 24, 2009

My response: I strongly believe offering direct links to resources without landing pages is a bad idea, especially because you can easily present pre-populated landing pages that demand very little of the reader. Can we do without?”. In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

PureB2B

MAY 30, 2022

Identifying or analyzing market need should be the very first step of your lead generation strategy. You can’t merely start hitting every company you see with emails or direct mailers, trying to land an account. Don’t just rely on one-direction marketing, such as websites or blog posts. Do your homework.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. Direct marketing lists? Now, the former type of tool has traditionally (and it's a brief tradition!) Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40