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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. How do I match and de-duplicate customer records effectively?

De-duplication 80
De-duplication Work Management Marketing Management Marketing Attribution 80
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Troubleshooting your B2B marketing data problems

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

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De-duplication B2B Marketing Work Management Marketing Management 80
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