Remove relationship
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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively?

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Customer service history.