Database Marketing, De-duplication and Media

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? How should I handle unstructured data, like social media content.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

Building Your B2B Marketing Database

Biznology

AUGUST 26, 2013

Unique identifier (to match and de-duplicate records). Web data, from cookies, registrations and social media. Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. B2B Marketing analytics data append data discovery database marketing web data'

De-duplication

De-duplication B2B Marketing SIC Planning

B2B Marketing Zone

6 thorny data problems that Vex B2B marketers, and how to solve them

Building Your B2B Marketing Database

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