Data Hygiene and Telemarketing - B2B Marketing Zone

15 Expert Opinions About Business Data

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

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Ten tips for customer reactivation

Biznology

JUNE 29, 2017

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Clean up your data. Consumer and business data degrades fast. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing.

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B2B Marketing Zone

15 Expert Opinions About Business Data

Ten tips for customer reactivation

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