Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. The utilization of AI-based solutions enhances the efficiency of data cleansing processes.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Zoominfo

OCTOBER 26, 2020

According to a Dun & Bradstreet study , data quality continues to be a top priority for them. Out of all surveyed companies that decreased their investment in data: 35% of them saw in their overall performance decline. The smallest bit of prevention can counteract time and resources waste spent on data decay mishaps.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Martech

JANUARY 11, 2023

Salesforce’s survey of B2B buyers and marketers found 69% expect companies to anticipate their needs, while 60% are comfortable with having their personal information gathered for the purpose of personalizing their experiences. It’s hard to do that at any scale without using automation. The personalization imperative.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Work Management Automation 80

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent).

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Anteriad

JANUARY 20, 2023

Or too little data? If you’re looking to grow brand awareness, then SEO data or social listening data are two good avenues. If the goal is to increase customer lifetime value, survey data and technographic and firmographic data may be the way to go. That’s where data hygiene comes into play.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

Zoominfo

OCTOBER 5, 2021

Market research refers to the act of collecting and analyzing data to solve specific problems or business objectives, like conducting a survey to gauge customer perception of a specific product. Because B2B data decays so rapidly, you must prioritize data maintenance in order for this type of initiative to work.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Liveintent

FEBRUARY 16, 2023

Data hygiene is a critical component of any successful business. People and businesses across the globe are generating more and more data daily. And, with more data comes a greater responsibility to properly verify, connect, audit, cleanse, and qualify that data for use. That’s where data hygiene comes in.

Data Hygiene 62

Data Hygiene High Quality Lead Work Management Mobile Advertising 62

Zoominfo

MARCH 8, 2022

Databases must be cleaned, maintained, and appended regularly, in order to ensure that sales and marketing teams are operating with the best possible data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Binary Demand

JULY 21, 2023

Cleansing Your B2B Data Data cleansing is crucial for maintaining high-quality B2B data by ensuring good data hygiene. It’s like buying a car: a new vehicle from a reputable dealership ensures a problem-free experience, while pre-owned vehicles can have quicker issues that require your attention.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Biznology

AUGUST 26, 2016

Collect the data when you encourage signups for a store loyalty program, when asking them to subscribe to your email list, or when they make a purchase. Survey your customers after they make a purchase to find out how they came to your business in the first place. Data hygiene is an often overlooked part of collection and management.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Then, as part of our continual 60-day refresh period, we send a market research survey to every contact in our database (who hasn’t opted out). They’re scary because most people don’t really understand how spam traps work or how common they are.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

DemandMatrix

JULY 1, 2020

It is imperative to establish some baseline to ensure the data hygiene. Evaluate all the systems and determine which data fields are necessary for each system. Don’t collect too much information as it leads to dirty data.

Data Hygiene 59

Data Hygiene Marketing Automation Services Lead Ranking Marketing Qualified Leads 59

Martech

JULY 6, 2022

Another example: An analytics vendor may make it easy to determine the efficacy of marketing programs, but will it be able to survey customers to find out which would work better? “Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Zoominfo

SEPTEMBER 5, 2018

Market research refers to the act of collecting and analyzing data to solve specific problems or business objectives. For example– conducting a survey to gauge customer perception of a specific product. Because B2B data decays so rapidly, you must prioritize data maintenance for this type of initiative to work.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

AccuData

JULY 26, 2018

In fact, 80% of people surveyed by Epsilon indicated that they were more likely to do business with a company if it offered personalized experiences. “80% Provide Data Hygiene. Data hygiene is crucial step to make sure that you are maximizing ROI by removing under-performing records from your campaigns.

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

Akoonu

JANUARY 14, 2018

We recently surveyed 400 sales leaders and discovered something profound: the top 12% of sales managers (as defined by quota achievement) are actually 15x more likely to consider their entire team coachable. .” Want to learn more about the 400 sales leaders we surveyed? Inspect what you expect , as they say. Download the eBook.

Practices 55

Practices Peer-to-peer Data Hygiene CRM 55

Zoominfo

JANUARY 23, 2019

There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys , etc. No matter which method you choose, there are certain data points you must pay close attention to. These tools range from simple to advance, pricey to inexpensive.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

QuanticMind

AUGUST 14, 2023

For instance, making the most of your CRM system is key, and that involves ensuring you have reliable and accurate data about your target accounts and contacts to work with, as well as routine data hygiene practices.

Work Management 93

Work Management Marketing Automation Services Marketing Management Ad Building 93

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

NOVEMBER 30, 2023

But access to more data than ever still doesn’t mean better outcomes. Data warehouses, CRMs, and marketing automation tools that rely solely on first-party data still face unacceptable rates of decay — in one industry survey , data professionals estimated their CRM data degrades 34% a year without intervention.

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Scoring Lead Ranking 147

Salesforce Marketing Cloud

JANUARY 8, 2024

Data breaches can also expose trade secrets and intellectual property, cost revenue and market share, and erode your hard-won competitive advantage. Most importantly, misuse of data can negatively impact customer trust. Speaking of competitive advantage, data security gives you precisely that, suggests ISACA.

Enterprise Management 59

Enterprise Management Work Management Marketing AI Phishing 59

Contently

MARCH 23, 2021

In a recent Contently survey, 95 percent of marketers told us they expected their budget to increase or stay the same this year. According to our survey, this is the step most commonly adopted by marketers, with 80 percent tracking audience reach key performance indicators (KPIs). Audience Reach. Audience Engagement.

Cost per Lead 194

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 194

Zoominfo

JULY 10, 2018

Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy ( source ).

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Litmus

DECEMBER 13, 2021

Third-party data : aggregate data collected from one or more sources. Examples of this include browsing activity (via cookies), demographics, and survey responses. Increase collection of zero-party data. This allows the subscriber to re-engage or opt-out and allows us to keep good data hygiene.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. interactive surveys) to aid your targeting efforts as they move down funnel. Soft bounces are often temporary, and senders can typically fix them. Click Rate: Number of clicks divided by number of emails delivered.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

SalesIntel

JULY 15, 2021

Trust is critical to customer loyalty and retention, and the best way for businesses to retain trust while collecting data is to remain transparent and honest. Only Gather the Necessary Data. According to Forrester’s report on data, around 60% to 73% of data within a company is unusable.

Practices 52

Practices Top of Funnel Marketing AI Enterprise Management 52

SalesIntel

JUNE 2, 2021

As you test different email components such as delivery days, content angles, surveys, and fulfillment pieces, you will start to learn what your prospects are responding to. Given that data can decay every 12-14 months , you need to maintain data hygiene to ensure higher productivity from your email campaign efforts.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Zoominfo

JANUARY 23, 2019

There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys, etc. No matter which method you choose, there are certain data points you must pay close attention to. These tools range from simple to advance, pricey to inexpensive.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Porch Group Media

SEPTEMBER 18, 2018

In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity. From superior data hygiene to robust analytics, our proprietary workflow process delivers a 7:1 ROI to help you reengage your former furniture customers. Census data, consumer surveys, and other proprietary sources.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Outbrain

SEPTEMBER 10, 2018

In fact, B2B research firm SiriusDecisions estimates organizations with an early-phase data strategy can expect a roughly 25% uplift in conversion rates between the inquiry and marketing qualified lead stages. Thus, we suggest you integrate your standalone platforms to organize all data in a single location. The Bottom Line.

Content Marketing 42

Content Marketing High Quality Lead Data Hygiene Lead Ranking 42

Convert

MAY 23, 2023

It does seem that collecting consent (without dark patterns) to bucket visitors into A/B tests, and then ensuring that they are consistently served the same variation, for consistency in reports and to prevent data pollution, is indeed becoming more and more difficult. It often involves user surveys, interviews, and A/B testing.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

ClickDimensions

JUNE 27, 2022

Although most business leaders are aware of the importance of quality data, there seems to be a disparity between what executives “want” and “have”. Before automating processes in your marketing automation solution, you need to guarantee that the data is correct. . The true cost of doing nothing .

Data Hygiene 52

Data Hygiene Organic Leads Contact Marketing B2B Sales 52

B2B Marketing Zone Posts

AUGUST 3, 2010

8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). Data Hygiene (4). True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy.

Ning 40

Ning Paid Content Facebook Sales Management 40