Zoominfo

MAY 7, 2021

We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. It’s gut-wrenching as an AM because you don’t make anything on a $0 transaction, but you have to do all the work for it. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.”

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay?

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

OCTOBER 14, 2018

The reason for this is simple: if you’re not armed with the right resources, cold calling is uncomfortable and ineffective. Here’s how: Perform a data audit. Partner with a market intelligence solution to analyze your existing database and highlight inaccurate and incomplete prospect data. Append your data.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

JUNE 28, 2018

We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. Recommended reading: The Beginner’s Guide to Data-Driven Recruiting. 2. Society For Human Resource Management (SHRM).

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

OCTOBER 5, 2021

Of course, collecting clean data does not ensure that it stays clean over time. Because B2B data decays so rapidly, you must prioritize data maintenance in order for this type of initiative to work. Your best bet is to work with a data maintenance tool or provider that can automate regular data hygiene processes.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. Feed Salesforce the best (and freshest) data with ZoomInfo Enrich.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 173

Zoominfo

JANUARY 28, 2019

If the two concentrations work independently, the end result is resentment and frustration—ultimately impacting your ability to generate revenue. Data Hygiene. Modern sales and marketing professionals are starting to understand the importance of contact and account data. Date: 6/4/19 12pm- 1pm EST. Moderator: TBD.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

DealSignal

FEBRUARY 18, 2024

There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Teams usually face this problem as a result of inadequate resources or out-of-touch management. Why Sales Prospecting Is Key for Scaling Sales Practice in 202 4 Sales prospecting is back-breaking work.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 130

SalesIntel

AUGUST 11, 2021

The reason behind ‘closed lost’ is incomplete data. And this is where enriching your CRM data becomes crucial. Data enrichment is the method of integrating raw data from your internal resources with data from other internal or external data sets. Try Our Data for Free. Data Quantity or Quality?

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Zoominfo

JULY 5, 2018

Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. I spoke with Vega, Sodexo’s VP of Human Resources for Latin America, and Castro, President at MOT Training and Development, to discuss how business storytelling can change an organization’s approach to recruiting.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

MARCH 8, 2022

Your business then has to dedicate time and resources to solve this problem by either reversing the suspension or getting a new service provider. A LeadJen study showed that SDRs wasted an average of 27% of potential selling time following bad data, resulting in a loss of more than $20,000 in productive sales time per year for each SDR.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

DiscoverOrg

JULY 6, 2016

What’s worse, Henry Schuck comments, is that “data becomes stale after about 90 days,” requiring updates to contact data on a continuous basis. This level of upkeep on data makes data hygiene initiatives an uphill battle, and quite frankly, is a huge time suck for salespeople.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

Directive Agency

FEBRUARY 28, 2022

Unfortunately, while many of these SaaS brands have the right idea in seeking help from qualified SEO professionals, they still have some work to do on their own prior to seeking external help. However, with a lack of the following resources, this becomes a Sisyphean task doomed to wasted advertising spend and frustration.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

DealSignal

JULY 27, 2023

There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Teams usually face this problem as a result of inadequate resources or out-of-touch management. Why Sales Prospecting Is Key for Scaling Sales Practice in 202 3 Sales prospecting is back-breaking work.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. With all of this being said, we’re not saying that email validation software doesn’t work.

Work Management 98

Work Management Marketing Management Validation Software 98

Zoominfo

OCTOBER 14, 2018

The reason for this is simple: if you’re not armed with the right resources, cold calling is uncomfortable and ineffective. Here’s how: Perform a data audit. Partner with a market intelligence solution to analyze your existing database and highlight inaccurate and incomplete prospect data. Append your data.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

SalesIntel

APRIL 28, 2022

After all, you have limited funds, and it can be scary to throw any money at a marketing campaign that might not work. Buyer intent data is an excellent resource for creating targeted email marketing campaigns with customized content. Many marketing leaders are reluctant to try new marketing campaigns.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Rev

FEBRUARY 15, 2023

Best practices for aligning GTM teams to drive growth Conduct regular check-ins with GTM teams to ensure that no silos exist within the organization and all teams are working towards achieving the same targets. Use the exegraphic data on your best customers to inform and update your messaging and targeting.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Adobe Experience Cloud Blog

MAY 15, 2019

Knowing how to effectively manage and segment your audience and direct the right resources to the right people at the right time is the principle by which all marketing campaigns live and die. So, pay close attention to your data hygiene. Make sure you know what worked and what didn’t. But information changes quickly.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

Zoominfo

MAY 7, 2021

We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” It’s gut-wrenching as an AM because you don’t make anything on a $0 transaction, but you have to do all the work for it.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Zoominfo

FEBRUARY 28, 2018

Cloud-based CRM platforms allow for instant updates so you can get right to work on your new sales goals. 2. The rise of big data. This, paired with cloud-based CRM technology and the introduction of artificial intelligence, has given companies a quick and easy way to analyze large amounts of data. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

DealSignal

APRIL 11, 2022

2-Why Sales Prospecting Is Key in 20223-Challenges of Sales Prospecting4-Top Sales Prospecting Techniques5-The Best Sales Tools for Prospecting6-How to Scale Sales Outreach Without Draining Resources. There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Poor quality data.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

SEPTEMBER 5, 2018

Company feedback: Any customer-facing employees are a valuable resource as they communicate directly with your customers and prospects. Of course, collecting clean data does not ensure that it stays clean over time. Because B2B data decays so rapidly, you must prioritize data maintenance for this type of initiative to work.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Customer Experience Matrix

MAY 15, 2011

Cons: • Many companies don’t have the resources to handle very large volumes of data. Lack of Metadata about data sources. • No real experience with merging multiple data sources with different element codes and timeframes. Data hygiene can be an issue if you are working with a data set that is new to your organization.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

SmartBug Media

DECEMBER 29, 2021

How do we define these three operational methodologies, how do they differentiate and work together to serve a business, and—perhaps most importantly—what does that mean for the future of business? It manages technology infrastructure, data hygiene, reporting, and more to ensure that processes and campaigns are scalable.

Work Management 52

Work Management Data Hygiene Marketing Management Demand Generation Agencies 52

DealSignal

AUGUST 30, 2021

It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling. But, in order to personalize messaging, you need fresh, accurate data to work with. Research suggests that only 30 to 50% of your data is accurate.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

MARCH 4, 2018

Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. Cloud-based CRM platforms allow for instant updates so you can get right to work on your new sales goals. But with the latest technologies and data analysis, forecasting is much closer to being an exact science.

Process 130

Process Enterprise Management Work Management Marketing Management 130

DemandMatrix

JULY 1, 2020

Data quality usually detected when reported by employees, prospects or customers. Poor data only manifests, ‘garbage in, garbage out.’ With increase in the number of data resources, huge data is produced which is more complex, confused and contradictory. 5 ways to enhance your data quality.

Data Hygiene 59

Data Hygiene Marketing Automation Services Lead Ranking Marketing Qualified Leads 59

Zoominfo

JULY 12, 2021

Since you can’t predict when a change will happen, you have to regularly request all the C-level leaders’ data. And while this process works, it increases overheads and requires more resources, computing ability, employee bandwidth, and most importantly, time. Data and intelligence where you need it, when you need it.

Zoominfo 130

Zoominfo Ideal Customer Profiles Enterprise Management API 130

Engagio

NOVEMBER 27, 2018

Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies. Her #1 piece of advice is “first, focus on data hygiene for your key accounts and top marketing programs to give Sales visibility and confidence in the data shown.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Ranking 85

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. A resource like that is a good first step. Save this article as a PDF.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

SalesIntel

OCTOBER 5, 2023

Out-of-date information can cause your emails to reach individuals no longer part of the target organization, wasting resources and potentially damaging relationships. How Data Quality Impacts Segmentation Effectiveness Data quality is the linchpin of successful email list segmentation.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

AccuData

JULY 26, 2018

AccuData makes it simple to use even these types of advanced functions, so if you’re more used to working with lists – don’t sweat it. Provide Data Hygiene. Data hygiene is crucial step to make sure that you are maximizing ROI by removing under-performing records from your campaigns. Enhance the Database File.

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

SalesIntel

MAY 20, 2022

For example, if a subscriber to your email list signed up with a work address, that address may no longer be valid if they move on to a different company. Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts. Data Completeness.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52